Social Media & Influencers Quiz

Question 1

What does 'going viral' mean on social media?

Accepted Answer

Content spreads rapidly across social networks, reaching a very large audience in a short time

Answer

A post gets flagged for harmful content

Answer

A social media account gets hacked

Answer

A post receives a verified badge from the platform

Question 2

Instagram was founded in which year and by whom?

Accepted Answer

2010, by Kevin Systrom and Mike Krieger

Answer

2008, by Mark Zuckerberg

Answer

2011, by Jack Dorsey

Answer

2009, by Evan Spiegel

Question 3

The 'Ice Bucket Challenge' (2014) raised over $115 million for which disease?

Accepted Answer

ALS (Amyotrophic Lateral Sclerosis)

Answer

Multiple Sclerosis

Answer

Parkinson's Disease

Answer

Alzheimer's Disease

Question 4

What is a 'cancel culture' cancellation?

Accepted Answer

The mass withdrawal of support for a public figure after they've done or said something considered offensive

Answer

Deleting a social media account

Answer

A brand pulling a product after public backlash

Answer

A platform removing a creator's monetisation

Question 5

TikTok was launched globally in 2018 as the international version of which Chinese app?

Accepted Answer

Douyin

Answer

WeChat

Answer

Weibo

Answer

QQ

Question 6

PewDiePie (Felix Kjellberg) held the record for most YouTube subscribers for years. What type of content made him famous?

Accepted Answer

Gaming commentary and Let's Play videos

Answer

Cooking tutorials

Answer

Political commentary

Answer

Music covers

Question 7

What is 'influencer marketing' and why do brands use it?

Accepted Answer

Partnering with social media creators who have engaged followings to promote products — seen as more authentic than traditional advertising

Answer

Paying celebrities to endorse products in TV commercials

Answer

Running targeted ads on social media platforms

Answer

Having company executives appear on podcasts

Question 8

The 'Area 51 raid' meme of 2019 began as a Facebook event. What did it propose?

Accepted Answer

Millions of people storming Area 51 to 'see them aliens' — using the Naruto Run so 'they can't stop all of us'

Answer

A peaceful protest outside Area 51

Answer

A Halloween gathering near Area 51

Answer

A documentary filming expedition near Area 51

Question 9

What is a 'verified' badge on social media platforms?

Accepted Answer

A mark indicating the account is the authentic account of a notable public figure or brand

Answer

A badge given to accounts with over 1 million followers

Answer

A badge showing the account has paid for premium features

Answer

An indicator that a post has been fact-checked

Question 10

The 'Dalgona coffee' trend exploded on TikTok in 2020. Where did it originate?

Accepted Answer

South Korea

Answer

Japan

Answer

India

Answer

Taiwan

Question 11

What is the 'chronological feed' vs the 'algorithmic feed' debate on social media?

Accepted Answer

Whether posts appear in time order (chronological) or sorted by a platform's algorithm based on predicted engagement

Answer

Whether to show content from friends before brands

Answer

Whether platforms should prioritise paid content or organic content

Answer

Whether short or long videos should be shown first

Question 12

MrBeast (Jimmy Donaldson) became YouTube's most-subscribed creator through what type of content?

Accepted Answer

Elaborate philanthropic challenges, huge cash giveaways, and extreme stunt videos with high production values

Answer

Gaming videos and streams

Answer

Comedy sketches and vlogs

Answer

Political commentary and debates

Question 13

What is 'deinfluencing' as a trend?

Accepted Answer

Influencers telling their audiences NOT to buy products they've tested and found overrated or unnecessary — countering overconsumption culture

Answer

Unfollowing influencers en masse

Answer

Brands pulling sponsorships from influencers

Answer

Social media algorithms reducing influencer reach

Question 14

The 'Fyre Festival' (2017) is notorious as a social media marketing disaster. What happened?

Accepted Answer

A luxury music festival promoted by influencers and celebrities that turned out to be catastrophically fraudulent — no bands, no infrastructure

Answer

A music festival that was cancelled after heavy rain

Answer

A festival where social media was banned, angering attendees

Answer

A festival where ticket prices quadrupled after going on sale

Question 15

What is 'doom scrolling'?

Accepted Answer

The compulsive habit of continuously scrolling through negative news and social media content, even when it causes distress

Answer

Scrolling through horror content on social media

Answer

Quickly deleting social media posts before they get too many views

Answer

Scrolling through someone's entire Instagram profile in one session

Question 16

The 'Renegade' TikTok dance was created by which dancer?

Accepted Answer

Jalaiah Harmon, a 14-year-old Black creator who was initially uncredited

Answer

Charli D'Amelio (who made it famous)

Answer

Addison Rae (who originally choreographed it)

Answer

D'Amelio and Harmon co-created it together

Question 17

What is 'parasocial relationship' in the context of social media and creators?

Accepted Answer

One-sided emotional bonds where an audience member feels they know a creator personally, even though the creator doesn't know them

Answer

Relationships formed between fans who meet at fan conventions

Answer

Brand partnerships with creators

Answer

Relationships between competing influencers

Question 18

Which platform's algorithm is credited with making 'For You Page' (FYP) the dominant content discovery method?

Accepted Answer

TikTok

Answer

Instagram Reels

Answer

YouTube Shorts

Answer

Snapchat Discover

Question 19

What was the 'Charlie Charlie Challenge' social media trend of 2015?

Accepted Answer

A 'supernatural' challenge involving two pencils balanced in a cross, allegedly summoning a Mexican demon named Charlie

Answer

A viral dance challenge named after a TikTok creator

Answer

A charity challenge to raise awareness for mental health

Answer

An ice-related challenge like the Ice Bucket Challenge

Question 20

What does 'ratio'd' mean on Twitter/X?

Accepted Answer

When a reply to a post gets significantly more likes and engagement than the original post — implying people preferred the criticism/response

Answer

When a post gets more likes than retweets

Answer

When an account gains more followers than it follows

Answer

When a platform reduces the reach of a post algorithmically